Meet the CEO!: Marcel Molenaar - LinkedIn

Meet the CEO! Marcel Molenaar, Director Benelux at LinkedIn

He started his career at IBM—not because of the title, but because of what he could learn.

That same curiosity now drives his work at LinkedIn, a platform that’s quickly evolving into a full-fledged video destination for B2B.

They trust real people, real experiences, and authentic voices.

Creator content is now one of the most powerful ways to build credibility, spark action, and guide decisions across the buyer journey.

Yet most founders skip this foundational step.

Not SEO. Not podcasts. Not newsletters.

LinkedIn is the first layer of your marketing pyramid.Until you’ve earned attention here —consistently, visibly, and with strategic intent, nothing else scales with the same leverage.

Post.

Learn.

Improve.

Iterate.

This is how you start your feedback loop.

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